Vinzenz Stimpfl-Abele
White House
Name: Vinzenz Stimpfl-Abele
Position: CEO and founder
Company: White House Austria - advertising event marketing GmbH – www.whitehouse.at
Company Information:
Our twenty years’ experience in advertising and event marketing, particularly within the area of direct marketing for hard selling accounts like Mercedes/smart and the Chamber of Commerce, has taught us the importance of a strong idea – a strong idea can generate a response that is over 20 times more effective than the response generated by a weak idea.
To ensure effectiveness, we tailor our ideas and campaigns precisely to our clients’ objectives; this requires inspiration and a willingness on the part of the agency to analyse the relevant product, market, competitors, target groups and develop intelligent strategies.
Being a part of the Digitel Pristop Group (DPG) grants us the access to the know-how and resources of one of Europe’s largest agency networks. With a turnover exceeding €90mn (2008) as well as hundreds of first-class professionals in advertising, internet, research and marketing companies from Athens to Vienna, DPG looks after top international brands, from Ferrero to Unilever.
Interest in the Online Marketplace:
One of the core aspects of our agency portfolio is online marketing services; we are greatly interested in promoting the Internet as a secure and transparent marketplace in order to protect the interests of our clients and to encourage fair competition. Fair competition provides all companies equal opportunities to advertise and sell their products, which in turn promotes consumer choice.
Current thoughts:
We must not make the crucial mistake of misinterpreting the term ‘open’ market as denoting a market that does not have any rules or regulations. On the contrary, an ‘open’ market is a market where all players have equal opportunities to advertise and sell their products without any barriers to entry or domination of a few large players.