ICOMP believes the investigation has shone a light on Google’s business model which depends on amassing as much data on individuals as possible in order to support its advertising business. The combination of Google’s dominance and scale, plus the co-mingling of data from numerous services without the express consent of the individuals involved presents a massive risk to personal privacy. This has now been confirmed as contravening privacy regulations in Europe and likely many other jurisdictions.
Europe’s privacy regulators suggested a number of specific remedies that effectively require Google to unwind its ability to illegally combine data and to offer a truly informed choice to its users. While this strikes to the heart of Google’s desire to enrich its trove of personal data, ICOMP hopes that Google will engage quickly, openly and fully with these requirements and so come back into compliance in this crucial area.